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Digital advertising research tends to overstate the case about how and when television will die. After all, national and cable networks are populated by many of the same young, brilliant online marketers seeking to delight their customers. As digital and video marketing take on some of the characteristics TV ads, television networks are also converting ideas used by digital marketers.
TV Advertising Advantages
According to advertising researchers, the average consumer is exposed to three hundred to three thousand advertising messages each day. Newspapers, direct mail, branded clothing and shirt-slogans, flyers, and more may consciously or unconsciously increase the prospective buyer’s awareness of needed or desired products and services.
The best TV ads have many advantages, including viewers’ improved market awareness, intrusive–not obnoxious–messaging, and positive engagement. Here are some of the advantages of TV advertising:
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